| Upfront cost | $0 | $1,495 flat (Starter) |
| Monthly cost | $23–$65/mo | $0 (own it) or $49–$99/mo managed |
| Design | Templates with light customization | Custom design from scratch |
| Performance (mobile) | Variable, often heavy JS | Sub-1s LCP, statically generated |
| Local SEO | Built-in basics | Built-in basics + Google Business Profile setup + reviews integration |
| Setup time | Weekend DIY, or hire a Squarespace expert | 5–7 business days, fully done-for-you |
| Code ownership | Locked to Squarespace platform | You own the code; portable to any host |
| Workflows / automation | Limited (built-in scheduling, email) | Custom-quoted, including AI agents |
| When you outgrow it | Migration to another platform = rebuild | It scales with you (it's already custom) |