Website ROI
How much is your site worth?
A website isn't a brochure — it's a revenue line. Plug in your numbers and see what a real redesign would actually be worth: monthly lift, payback period, and three-year value.
Math runs in your browser. We never see your numbers unless you send them to us.
How it works
The math, in plain English.
Monthly revenue lift
visitors × (target − current conversion %) × average sale. If you 2× the conversion rate on the same traffic, you 2× monthly revenue. That's the entire argument for a redesign.
Payback period
Starter cost ($1,495) ÷ monthly lift, in months. "Immediate" if the first month already covers it. "12+ months" if the lift is too small to justify the build — at which point the answer is to fix copy and offers, not the site.
3-year value
Annual lift × 3 minus the build cost. Typical lifespan of a site refresh before it starts to look dated. Anything above zero means the redesign pays for itself.
What this isn't
A guarantee. Conversion lift depends on copy, design, trust signals, and offer — not just the build. We use these numbers to argue whether a redesign is worth doing. The actual lift is what we work toward together.
Next
Bring your numbers.
If the math says a redesign pays for itself, the next step is a real conversation. Tell us about the business and the goal — we'll send a firm proposal within two business days.