Brand Brief
A discovery brief in five minutes.
A brief is the one-pager that aligns everyone before a project starts — what the business does, who it's for, how it should sound, and what winning looks like. Describe your business in a few sentences and we'll draft a structured brief you can edit, refine, and send with your inquiry. The clearer the brief, the faster we can scope.
Free. No signup. Your description never leaves the request that generates the brief.
Two to four sentences. What you do, who you serve, what's special about it. We'll turn it into a structured brief you can edit.
0 / 30 min · 2000 max
How it works
Five minutes, six sections.
Step 1 — describe your business
Two to four sentences in plain English. What you do, who you serve, what's special about it. The model uses this as a seed — quality in, quality out.
Step 2 — six structured sections
We expand your seed into business overview, target audience, brand voice, success criteria, existing assets, and inspiration sites. Each one is a starting point — you edit, refine, regenerate.
Step 3 — copy or send
Copy the brief as Markdown for your records, or attach it to an inquiry and James picks up the conversation already knowing where you're trying to go.
What this isn't
A finished brand strategy. It's a discovery starter that saves the first hour of every project — the "tell me about your business" conversation gets skipped because you already wrote it down.
Already have a brief?
Send it with your inquiry.
If you've already done the thinking, skip the generator. Start a project and paste your brief into the message field — we'll pick it up from there and reply within two business days.